Keywords in SEO play a pivotal role in boosting your online presence. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a word or phrase that users input on search engine sites when they are searching for a particular service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Wisely using these keywords here will help pull in the right audience and increase the likelihood of leads.

Having established the concept of an SEO keyword, let's look at the efficient use of keywords. Enhancing the use of keywords requires a balance. You'll want to include relevant keywords to attract search engines but without overloading your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the meta description and headings of your website, as these are areas where search engines tend to look.

It's also essential to choose keywords that resonate with your target audience. This means understanding the way they talk, their search behaviors and their needs.

To conclude, a well-chosen SEO keyword can be a connection between a prospective client's search and your website. It's a vital tool to succeed in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.